22 May

DES Madrid 2018: Artificial Intelligence, Cybersecurity, the new GDPR and the debate of the Digital Agenda, main trends

From today, May 22nd, to 24th in Ifema (Madrid), more than 18,000 C-Level Executives together with 450 international speakers will meet in DES Digital Enterprise Show (Madrid) to face the dilemmas of digital transformation with more than 200 conferences. According to the organisers, during these days, Madrid will become the world capital of digital transformation. The event that in its last edition generated an economic impact in the city of more than 30 million euros, present this new edition under the claim “Facing the Digital Avalanche”.

International companies from the US, India, Mexico or China, choose DES2018 as the great global platform to present technological solutions that allow them to improve competitiveness and discover new business models for companies and large corporations, remark the organisers.

AI experts such as Stuart Russel, leaders in cybersecurity like Chris Roberts or Aristedes Mahairas, special agent in charge of special operations/cyber division from FBI in NY and representatives of the main Spanish political parties will debate and share their knowledge during the 3 days of the forum

India is the guest country of this third edition with a wide business representation from the industrial world in which are leading companies such as UST-Global, Wipro or Zoho.

Innovative products

More than 18,000 professionals and executives will meet the most innovative products and solutions as well as the skills required to help European SMEs and large corporations join the digital transformation. International firms from the US, India, Mexico and China have chosen DES as their great global platform to present technological solutions to improve competitiveness and discover new business models for companies and large corporations.

With Artificial Intelligence, Cybersecurity, Blockchain, the new GDPR and the Digital Agenda as main trends,DES reunites top tech solutions that are driving the development of new business

models such as IoT, Cloud, Cybersecurity, Blockchain or Digital Marketing among many others.

“This edition is designed to go deep in the knowledge required by C-Level executives and leaders of public administration to face a digitization and modernization process of business models. An essential improvement to be increase the competitiveness of our economy,” says Lluis Altés, Managing Director of DES2018. “This year we want to highlight the fact that digitization is here and now, that it is unstoppable and we have to prepare ourselves to take advantage of the opportunities it offers to boost the economy”, add Altés.

The new GDPR regulation

The General Data Protection Regulation (GDPR) will enter into force next 25 May, one day after DES2018 closes its doors, and will be one of the main issues of this edition. Within the

framework of the Digital Business World Congress, the new GDPR law will be addressed from different perspectives such as security, up to a more technical point of view as programmatic level as well as the legal perspective with debates led by experts, and without forgetting others topics such as an marketing focused and its impact on advertising campaigns.

The Digital Agenda for Spain and the digitalization of Public Administrations will focus the debate in which the leaders of the main Spanish political groups that are promoting digital transformation will participate.

Click here to know more about DES Madrid 2018. And remember that if you are thinking about set up a company in Spain, don´t hesitate to contact our team of experts.

By: Estela Martín

Linkedin TopVoices España 2020. DirCom & RSC en ...


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